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Conceptualization, definition and design of the most up-to-date video analysis tool for professional football teams

The challenge


Analyze and deepen current User Experience to define new product strategy


Improve software architecture to reduce the processing times of the most relevant tasks


Move the design to a new dimension in order to improve brand perception

The proposal

Digital strategy

  • Inception Lab
  • Benchmarking
  • Ethnographic research
  • Interviews

UX Design

  • Product/service definition
  • Design thinking and co-creation
  • Information architecture
  • Interaction design
  • User workflows
  • Prototyping
  • Art management
  • Graphic layout
  • Style guide

Experience Evaluation

  • Qualitative research
  • Heuristic evaluation
  • Usability test

We order to find

Optimization of the tool’s internal structure in order to achieve more efficient access to the main functions as well as to achieve better capacity

A new design concept

Approximation of the tool to an attractive and friendly environment for the end user

Thanks to Interactius the application is now more accessible to all types of users. They have made technical analysts find it modern, easy and intuitive.

Gemma Pons
Product Manager R&D Mediapro