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Definition and design of the user interface of the SaaS platform using Big Data and Artificial Intelligence for the pharmaceutical industry

The challenge


Interface creation to support the high load of data visualization


Design and facilitation of the complicate interaction process for the user


Training and support in user-centered design methodology

The proposal

Digital strategy

  • Interviews
  • Personas and Scenarios
  • Design Thinking

UX Design

  • Product/service definition
  • Information architecture
  • User workflows
  • Interaction design
  • Prototyping
  • Multi-device design
  • Art management
  • Graphic layout
  • Style guide

Experience Evaluation

  • Heuristic evaluation
  • Guerrilla test

Data visualization

Design of an interface which optimizes the visual perception of data through specific graphics, to help the user to analyze complex processes of the pharmaceutical industry

User process

Support in improving the user experience through the optimization and simplification of complex processes in the use of the web application

SaaS Look&Feel

Adaptation of the design patterns from desktop applications to the online context, providing flexibility and customization on this Cloud Computing system